Global Survey: The Business Impact of Big Data
In the global marketplace, businesses, suppliers and customers are creating and consuming vast
amounts of information.
predicts that enterprise data in all forms will grow 650 percent over
the next five years. According to
, the world's
volume of data doubles every 18 months
. This flood of
data, often referred to as “information overload,”
“data deluge” and “
clearly creates a
challenge for business leaders.
So where is all this data coming from and what business value does it have? Who’s
demanding this data
creating it? And, are companies prepared to deal with the onslaught of data? In August 2010,
commissioned a survey of 543 C-level executives and IT decision-makers in 17 countries to
learn the answers to these questions*.
Key findings show us that the data deluge is real. In
fact, the majority of respondents report being
overwhelmed by the amount of data in the
workplace. Many employees feel constantly
distracted by multiple streams of information
is especially true of C-level executives.
Despite feeling overwhelmed, executives have an insatiable desire for more data. Companies appear to
be addicted. The majority of respondents believe information will fundamentally change their business.
And yet today, only a minority views their company data as a strategic differentiator. Most, instead, see
it as a consequence of doing business.
Following are the specific findings from
Avanade’s global survey, “
The Business Impact of Big Data,
including some surprising differences between small and large enterprises, and the private sector and
Hype or Business Reality?
Across industries, regions and companies large and small, executives report the exponential growth in
data and ability to access to critical information is creating very real
. More than half
of business and IT executives, 56 percent, report they feel overwhelmed by the amount of data their
company manages. Many report they are often delayed in making important decisions as a result of too
much information. Surprisingly, 62 percent of C-level respondents
whose time is considered the most
valuable in most organizations
report being frequently interrupted by irrelevant incoming data.
Further, amidst the sea of data,
Avanade’s research shows that
one in three executives is regularly
unable to find the right people who can provide the information they need when they need it. And,
according to a
recent industry report
, during the latest recession, more than one-quarter of executives