accounting - Brittney Acevedo Professor Strohmenger Acc 12...

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Brittney Acevedo Professor Strohmenger Acc 12 003 The Coca-Cola Company is the owner and marketer of nonalcoholic beverage brands. It also manufactures, distributes and markets concentrates and syrups used to produce nonalcoholic beverages. The Company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. It also manufactures, or authorizes bottling partners to manufacture, fountain syrups, which it sells to fountain retailers, such as restaurants and convenience stores, which use the fountain syrups to produce finished beverages for immediate consumption, or to fountain wholesalers or bottlers, which in turn sell and distribute the fountain syrups to fountain retailers. In addition, the Company manufactures certain finished beverages, such as juices and juice drinks and water products. Coca Cola’s headquarters is in the United States in Atlanta Georgia. Coca Cola operates in over 200 countries some of them are United States, Canada, Argentina, Mexico, Peru, Brazil, France, Germany, Greece, Spain, India, Iraq, Botswana, Egypt, Morocco, Australia, Japan, and Hong Kong. The major customers of Coca Cola are a younger generation but the secondary market of the company markets to the older generation as well. The company's beverages are generally for all consumers. However, there are some brands, which target specific consumers. For example, Coca-Cola's diet soft drinks are targeted at consumers who are older in age, between the years of 25 and 39. PowerAde sports water target those who are fit, healthy and do sport. Winnie the Pooh sipper cap Juice Drink target children between the ages 5-12. The
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This note was uploaded on 04/06/2011 for the course MISC 101 taught by Professor Misc during the Spring '11 term at Long Island U..

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accounting - Brittney Acevedo Professor Strohmenger Acc 12...

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