2-Ch 3 - Chapter 3 Principles of Managing and the Managers...

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Chapter 3 Principles of Managing and the Manager’s Role Manager’s responsibility Achieving objectives planned by company “Intentionality” or goals and purposes Theory X (authoritarian) principles division of work discipline unity of command and direction subordination of individual remuneration of personnel ...etc Theory Y, Z (Japanese) and V dynamic collaborative relationships give others vision and ability to perform Broadcasting: “unique blending of public utility, private business, and showmanship Public response to station shaped by manager’s: ability, beliefs, attitudes, character, personality and philosophy Qualifications Leadership Longest section—most complex Relationship with 4 major variables a) leader’s characteristics b) personal characteristics of followers c) characteristics of organization Foster flexible decision-making works only if manag ees kept informed honesty about levels of authority social collaboration
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2-Ch 3 - Chapter 3 Principles of Managing and the Managers...

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