3-Ch 4 - Chapter4 Profiles ofMiddle Managers Processmore...

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Chapter 4 Profiles of Middle Managers ADMINISTRATIVE STRUCTURE Process more important  than  structure Process Ñ gets the job done; achieves goals Structure Ñ stabilizes organization; clarifies relationships Organizational structures  vary; must be flexible Department  Heads  (see p.72-75) Radio and  TV basics Engineering Programming  (some stations phasing  this out) GM also  Ò film buyer in small mkts News  sometimes split off from programming Sales (or development/fundraising  for pub  stations) Cable:  also customer  service Small radio station, maybe 5-6 people Lge TV  stations: up  to 300 Combo operations (Radio-TV) Single GM oversees both; station managers for each Group/Corporate  Management New  rules: almost unlimited  # of stations Group  owners: 90% of VHF stations, top 100 Corps vary in mgmt  style 1. Common  ops policies for all stations, or 2. flexible, allows local procedures Networks Tight economy, downsizing  1980s-90s Staffs drastically reduced Local staffs Grew  until  mid-1980s, decreased  next 5 years Lge mkt, hi-power  radio: 50-100 people (news/talk) Low-power stations, lge  mkt: maybe 12 Cable: mostly techs & bookkeepers Station Physical Layouts 80% TV station: offices & reception; 5-10% prod  facilities 1
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When people or plant growing  faster than  biz, then  Ò system Ó  and   Ò structure Ó   taking over WOMEN & MINORITIES IN MANAGEMENT Women  as Managers Women  in mgmt  growing  fast; minorities less so Studies: women  as effective as men men stress equity(fairness, justice); women  stress equality men: higher self-confidence & esteem; women: more accessible male motivation: self-interest, punishment  & reward female motivation: sublimate self-interest to broader  goals men: prefer hierarchical org women: prefer horizontal org women  more affected  by family considerations Female Broadcast Managers 1991: 40 net affils female mgrs; 4 in top 50 Minorities in Media Management 1994: 18% minorities in bcst; 25% in cable       16% held top four level jobs R-TV FCC overwhelmingly  white male until 1971
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  • Winter '11
  • Chanting
  • TV Station, Duties /Responsibilities, Radio  station  mgmt, Lge TV  stations, Small radio  station, TV sales women

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