3-Ch 4 - Chapter4 Profiles ofMiddle Managers...

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Chapter 4 Profiles of Middle Managers ADMINISTRATIVE STRUCTURE Process more important  than  structure ProcessÑgets the job done; achieves goals StructureÑstabilizes organization; clarifies relationships Organizational structures  vary; must be flexible Department  Heads  (see p.72-75) Radio and  TV basics Engineering Programming  (some stations phasing  this out) GM also Òfilm buyer in small mkts News  sometimes split off from programming Sales (or development/fundraising  for pub  stations) Cable:  also customer  service Small radio station, maybe 5-6 people Lge TV  stations: up  to 300 Combo operations (Radio-TV) Single GM oversees both; station managers for each Group/Corporate  Management New  rules: almost unlimited  # of stations Group  owners: 90% of VHF stations, top 100 Corps vary in mgmt  style 1. Common  ops policies for all stations, or 2. flexible, allows local procedures Networks Tight economy, downsizing  1980s-90s Staffs drastically reduced Local staffs Grew  until  mid-1980s, decreased  next 5 years Lge mkt, hi-power  radio: 50-100 people (news/talk) Low-power  stations, lge  mkt: maybe 12 Station Physical Layouts 80% TV station: offices & reception; 5-10% prod  facilities 1
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When people or plant growing  faster than  biz, then ÒsystemÓ  and  ÒstructureÓ   taking over Women  as Managers Women  in mgmt  growing  fast; minorities less so Studies: women  as effective as men men stress equity(fairness, justice); women  stress equality men: higher self-confidence & esteem; women: more accessible female motivation: sublimate  self-interest to broader  goals men: prefer hierarchical org women: prefer horizontal org women  more affected  by family considerations Female Broadcast Managers 1991: 40 net affils female mgrs; 4 in top 50 Minorities in Media Management 1994: 18% minorities in bcst; 25% in cable       16% held top four level jobs R-TV FCC overwhelmingly  white male until 1971 Since then, 12 minority or female; 54 white male (when  book written)
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This note was uploaded on 04/11/2011 for the course CBR 250 taught by Professor Chanting during the Winter '11 term at Grand Valley State.

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3-Ch 4 - Chapter4 Profiles ofMiddle Managers...

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