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Unformatted text preview: significantly from midwest tastes? What is meant by the phrase, radio formats follow "where the bodies are"? What format would you recommend to capture the 25-54, upscale, educated, professional audience? What specialized or niche programming format do you think might work well in the Grand Rapids market? If half the radio audience doesnÕt tune in to AM radio "because theyÕve been given no reason to," then what reason might you think of to entice them? How has the system of payment or compensation for radio networks evolved over the years? In radio, whatÕs the difference between a network and a program syndicator? How do NPR and APR (now PRI) differ? Who has more listeners, Rush Limbaugh or NPRÕs Morning Edition ?...
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- Winter '11
- Review Questions Chapter, program director position, various PD responsibilities, television program directors, common strategic themes, community centered programming