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Review Ch 7&8 (TV)

Review Ch 7&8 (TV) - ReviewQuestions Chapters7&8...

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Chapter 7—Television Station Programming (starting page 236) 1. What makes off-net (as opposed to 1st run) syndication a good bet for local programmers? 2. How should a programmer balance potential ratings versus cost when buying syndicated programming? 3. How does a station’s representative firm assist in acquiring syndicated programming? 4. How does barter syndication work? 5. What does locally produced programming do to a station’s image? Is that more or less important in this day of multiple cable, satellite and Internet options? 6. How have network compensation payments varied over the years? What were some factors involved? 7. Why do the authors advocate having one person in charge of public affairs programming? 8. What are two differing approaches a mainstream television programmer can take toward the rapidly growing Spanish-speaking audience? 9. What is meant by “inventory control” when applied to television programming? 10. What are a programmer’s basic competitive options in scheduling programs? 11. About what percentage of the average television network affiliate’s budget should go to programming, aside from news? How about independent stations?
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