Review Ch 9 - Review questions Chapter9 1 Compare broadcast...

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Review  questions Chapter 9 1. Compare  broadcast revenue  sources with  cable. 2. 3. How  did  radio radio influence TV sales managers? 4. WhatÕs the difference between   selling  and   marketing ? 5. How  do the authors  describe the different sales/marketing  eras? How  does  promotion  factor in? 6. Why should  broadcast sales and  markting  people be familiar with  competing   media? 7. Approximately how  much  of a TV and  radio stationÕs budget  should  be allocated   to sales expenses? 8. What does most of the network  affilateÕs promotion  department  budget  go toward? 9. How  do broadcast networks  differ from cable in carrying  promotional advertising  for the other medium? 10. What do the authors think the  advantages  are to a sales career? Do any of them   appeal to you? 11. What is the key to efficient selling? Why?
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This note was uploaded on 04/11/2011 for the course CBR 250 taught by Professor Chanting during the Winter '11 term at Grand Valley State.

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Review Ch 9 - Review questions Chapter9 1 Compare broadcast...

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