Ratings, etc - TV Ratings Broadcastings actual product...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Broadcasting’s actual product: audiences Programming’s only purpose: attract audience to see ads “Ratings”—tell advertisers about size and quality of audience Difference between rating & share . Rating : Percentage of entire TV “universe” All sets in the country, whether or not turned on Share : Percentage of “ HUTs Households Using Television Only those sets that are turned on Share number will always be higher (e.g., “Friends” has a 23 rating and 30 share) National research companies A.C.Nielsen , world’s largest research company Divides nation into DMAs (designated market areas) Over 200 in nation National ratings In past, used audimeter . Began in radio, continued to TV Only said if set was on and what station tuned Couldn’t see if anyone actually listening/viewing People meter helped Punch button to indicate you’re watching Sent immediately to Nielsen for overnights Done year ‘round People forget to punch buttons Local ratings— ”Sweeps”
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/11/2011 for the course CBR 240 taught by Professor Kittle during the Winter '11 term at Grand Valley State.

Page1 / 2

Ratings, etc - TV Ratings Broadcastings actual product...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online