Ratings, etc - TVRatings Broadcasting s actual...

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TV Ratings BroadcastingÕs  actual product:  audiences ProgrammingÕs  only purpose: attract audience to see ads ÒRatingsÓÑtell advertisers about size and quality of audience Difference between   rating share . Rating : Percentage  of entire TV ÒuniverseÓ All sets in the country, whether  or not turned  on Share : Percentage of Ò HUTs Ó Households  Using Television Only those sets that are turned  on Share number  will always be higher (e.g., ÒFriendsÓ  has a 23 rating and   30 share) National research companies A.C.Nielsen , worldÕs  largest research company Divides nation into  DMAs  (designated  market areas) Over 200 in nation National  ratings In past, used   audimeter . Began in radio, continued  to TV Only said if set was on and  what  station tuned CouldnÕt  see if anyone  actually listening/viewing People meter  helped Punch  button  to indicate youÕre watching
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Ratings, etc - TVRatings Broadcasting s actual...

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