2101-Spring 2011-CONRAN-Sec 004-updated 2.22

2101-Spring 2011-CONRAN-Sec 004-updated 2.22 -...

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Temple University The Fox School of Business and Management MKTG 2101: Marketing Management Section 004 (T/Th 8-920AM) ALTER HALL 31 SPRING 2011   UPDATED 2/22/11 Instructor:  Mary Conran, Assistant Professor, Department of Marketing and Supply Chain  Management   Office:  Alter Hall 519  Office Hours:  MWF 830-12; 230-4, T/Th 1115-230, OR by appointment  Email:   [email protected]  (the best way to contact) Peer Teachers:  Mark Quien ( [email protected] ) and Evan Hasara  ( [email protected] )   Peer Teacher Hours:  TBA, please check BB Class Time & Location:   Section 004 (T/Th 8-920AM) Alter 031     MML Course ID:   CRSCDET-1013397 always log in at http://www.pearsoncustom.com/pa/temple_marketing/ Overview & Objectives Marketing 2101 introduces students to the study of marketing.  This is an entry-level course designed to present a  broad range of relevant marketing concepts and theories.   The class will challenge students to explore the  business implications of marketing and to apply this understanding to real-world situations. The key-learning objectives for this course guide the teaching and should guide student learning: Identifying markets and market segments Exploring components of a marketing strategy Reviewing the role of marketing research Applying the product life-cycle concept to market planning Examining options in setting prices Understanding the role of middlemen and supply chain management/logistics Examining the role of promotion (advertising, sales & trade promotion, selling/DM) The format of the course material and class discussion follows the text for the course, but is supplemented with  discussion of materials from the cases, as well as the business press (e.g., Wall Street Journal, Fortune, and  Business Week).  In addition, this course is intended to develop, reinforce, and enhance students’ set of critical  professional skills, including analytical abilities and working in groups. Course Prerequisites : Economics 1101 or the equivalent   Course Materials:  1. Marketing, An Introduction, 10     th     Edition        Gary Armstrong & Philip Kotler (2010) Prentice-Hall, Inc., Upper Saddle River, NJ 2. NewShoes: Principles of Marketing Simulation , Terpening et al, Interpretive Software (access on-line) 3. MyMarketingLab  (access on-line) The ISBN for the TU bookstores (Zavelle’s too) are: 0558659330 (Package includes: BOOK, Access codes  for MyMKTGLab and New Shoes) for about $167.00 or 0558795536 (Package includes 3-ring binder copy  MKTG 2101-section 004 SPRING 2011: Syllabus 1 of 9 4/12/2011
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of book, Access to MyMKTGLab and New Shoes (about $118.00) or 0558796478   (to purchase ACCESS  CODES ONLY for All three items) for about $72.
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