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Unformatted text preview: (equating the product with other attributes, building associations Architecture—as a form of influence • Our physical environment affects how we communicate • Structures/spaces shape people perception and behavior o Cathedrals vs. one-room country churches, offices with cubicles vs. corner office Art as persuasion COM 318 2-Dec-09 • Political influences of WPA images o Dorothea Lange—the great depression o National Parks and Ansel Adams o Socially and politically inspired art “Popular Art” and persuasion • Activist art o Engage to increase the public’s social consciousness/effect change • Collaborative art/participatory art o The AIDS Memorial Quilt Take home messages • Visual persuasion is all pervasive • Advertising, media clutter—different techniques to achieve a purpose • Shock Ads • Visuals are deceptive...
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This note was uploaded on 04/11/2011 for the course COM 310 taught by Professor Susanmorgan during the Fall '09 term at BYU.
- Fall '09