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Unformatted text preview: difference o Experiment to test whether high MSV PSAs are more effective than low MSV PSAs Results o People who are high in Sensation Seeking (HSS) responded most favorably to PSAs that were high in Message Sensation Value High MSV messages were those that had intense imagery, lots of sound, acted out consequences of drug use, and used an unexpected format to present the message As a result of viewing the PSAs so many times as part of the coding process, it seemed that HSS people high in NFC also responded best to PSAs with a high cognitive value....
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- Fall '09