October_5

October_5 - COM 318 Conformity and Cults Softening-up stage...

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5-Oct-09 Conformity and Cults Softening-up stage o Lure, separate, stress Compliance o May be lip service, but some compliance often occurs Internalization o Recruit starts to believe what is being promoted by cult Consolidation o Recruit demonstrates allegiance with costly moves Drinking poison (koolaid) De-individuation Loose a sense of self o Leads to riots. People behave differently in a crowd De-individuation occurs when we are in groups as we become less concerned with how others will evaluate us and less aware of ourselves o In other words, we do things in groups we would never do by ourselves. Consequence of de-individuation May result in anti social behavior—riots, crime, poor judgment Diffusion of responsibility o We also give less than our all and think others will pick up the slack Kitty Genovese Lived in Brooklyn, worked in a bar, a man stalked her all the way home and brutally attacked her, left, came back and finished her. All 38 neighbors saw, and heard, and did nothing
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October_5 - COM 318 Conformity and Cults Softening-up stage...

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