October_2

October_2 - COM 318 Social Proof and Conformity and...

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COM 318 Social Proof and Conformity and Influence in Groups 2-Oct-09 What do sorority girls and the Hell’s Angels have in common? Both organized groups Initiation rights Certain rules and regulations for being in the group Forms of Social Conformity Ethnocentrism o Belief that your culture is the standard to judge all cultures What your group does is normal, what other groups do is odd, not as good as yours o People of ALL cultures are susceptible to ethnocentrism “Strong Culture” o Belief in an organization so that you adapt to their culture and values Who you are is dependant on what group you are in “Cult” like status Groupthink o Desire for consensus prevents critical discussion and disagreement If everyone in the group has like ideas, they agree with each other without debate and consideration of other ideas Risky shift and/or group polarization phenomenon o People become more extreme in their decisions, depending on how they were first inclined
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October_2 - COM 318 Social Proof and Conformity and...

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