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Unformatted text preview: • Seven basic appeals in propaganda o Plain folks appeal (“I’m one of you”) o Testimonials o Bandwagon effect (everybody’s doing it) o Card-stacking (telling only one side of the story) o Transfer of positive or negative associations o Glittering generalities (idealistic language, patriotism) o Name-calling (racist, tree-hugger, etc.) Distinguishes propaganda from other forms of persuasion • Strong ideological bent • Institutional in nature (organizations, government, corporations) • Uses mass media to persuade • Ethically suspect methods of influence (ends justify the means)...
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This note was uploaded on 04/11/2011 for the course COM 310 taught by Professor Susanmorgan during the Fall '09 term at BYU.
- Fall '09