"August 26

"August 26 - Introduction to Persuasion Why to...

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Introduction to Persuasion 26-Aug-09 Why to learn about persuasion Argue yourself out of situations Obtain a great job Negotiation deals Study of persuasion is one of oldest academic disciplines The ancient Greeks studied it-- Aristotle What is persuasion? Successful attempt to influence Presence of some goal The intent to reach that goal Freedom on the part of the receiver to be influenced or not o If no freedom, you are forcing, not persuading Effects are achieved through communication Involves some change in the mental state of the receiver (their attitude) Definition of persuasion A successful, intentional effort at influencing another’s mental state through communication in circumstances in which the receiver has some measure of freedom. Are attitudes consistent with behaviors? Not always o People say they will do something, but don’t o Might not like your patron, but need the income so you help them When we try to persuade someone, we can target our efforts at changing their beliefs,
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This note was uploaded on 04/11/2011 for the course COM 310 taught by Professor Susanmorgan during the Fall '09 term at BYU.

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"August 26 - Introduction to Persuasion Why to...

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