October_16

October_16 - Credibility and Image Management Oct 16, 2009...

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Oct 16, 2009 1 Credibility and Image Management
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Oct 16, 2009 2 Credibility and Image Management Organizations, institutions, and governments manage their image to maintain credibility Oil compainesrun pro-enviroment ads Beer companies run drink-safe ads. Politicians hire PR firms.
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Oct 16, 2009 3 Sociodemographic Characteristics
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Oct 16, 2009 4 Attractiveness Dimensions Social attractiveness: tend to like people who are likeable (funny, interesting, charismatic, “people person”) Physical attactiveness: studies show taller men get paid more, taller height is more “attractive” Task attractiveness: people who can get things done; responsible, reliable
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Oct 16, 2009 5 Variable that affect perceived social and physical attractiveness Similarity Sociodemographic factors (gender, ethnicity, social class) Behavioral factors (activities, hobbies) Communication factors (extroversion, self-monitoring) Proximity Physical distance between communicators Able to exchange more information, able to experience more rewards/punishments.
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This note was uploaded on 04/11/2011 for the course COM 310 taught by Professor Susanmorgan during the Fall '09 term at BYU.

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October_16 - Credibility and Image Management Oct 16, 2009...

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