November_3 - COM 204 Ethnography The study of culture o...

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COM 204 3-Nov-09 Ethnography The study of culture o Based on the research of Dr. Robin Clair Ethno—Ethnic/Culture Graphy—Study/Write Ethnography= Writing of culture Auto-ethnography= Writing of your own culture Characteristics of Ethnography Goal is “thick description” of culture o As full and complete idea of culture Research must be immersed in the culture to write about it Researcher studies language, rituals, ceremonies, play, work, relationships Researcher might actually live in the culture, might observe it, or might do archival research o Hard as an outsider to really understand a culture Examples of ethnography subjects Prison inmates Prison guards Sorority rush NCAA Business managers in Thailand Working lass men in a Chicago suburb The first wave of ethnography Herodotus o Father of Ethnography and Author of the book entitled History The second wave of ethnography New World Colonization
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COM 204 3-Nov-09
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