October_8

October_8 - COM 204 8-Oct-09 Midterm Exam Tuesday 10/20 50...

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COM 204 8-Oct-09 Midterm Exam Tuesday 10/20 50 multiple choice questions Review sheet posted on Blackboard by class time on Wednesday Recitation next Friday dedicated to exam review questions on study guide Bonus study session o Monday 10/19, 2:30-3:30, Smith 118 Identification Kenneth Burke—promary theorist of identification o A Rhetoric of Motives, 1950 o All persuasion, at its core, has identification o Persuasion: “causing the audience to identify itself with the speaker’s interests…even when their interests are not joined, if (it) assumes that they are, or is persuaded to believe so.” (Burke) o “Here is perhaps the simplest case of persuasion. You persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your ways with his.” All you have to do is pretend to be just like the person you are trying to persuade So that they understand you, feel more connected Identification…
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October_8 - COM 204 8-Oct-09 Midterm Exam Tuesday 10/20 50...

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