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September_29 - COM 204 What Aristotle argues in the...

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COM 204 29-Sep-09 What Aristotle argues in the Rhetoric The rhetor needs to see both sides, but only argue the better of the two Rhetoric doesn’t require success to be good Rhetoric is “the faculty of observing in any given case the available means of persuasion” Aristotelian proofs Nonartistic proofs (used/already exist, just plug and chug) o Testimonies, statistics Artistic proofs (invented) o Ethos (credibility—based on looks) o Pathos (use of emotions) o Logos (use of logic/logical appeals) Other terms of note o Enthymemes (often an assertion + a reason) o Species of rhetoric based on audience… Ceremonial (epideictic) Forensic (judicial) Political (deliberative) Ceremonial/epideictic/panegyric To praise or censure Focus—honor or disdain Speaker must know DEEDS of the subject Audience will probably agree with you because they already believe what you are talking about—affirming values your audience holds Forensic Audience is a judge of what has been done in the PAST To attack or defend Focus—justice or injustice
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This note was uploaded on 04/11/2011 for the course COM 204 taught by Professor Staff during the Fall '08 term at Purdue.

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September_29 - COM 204 What Aristotle argues in the...

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