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1-September_17 - • Religion o Preserved ancient text o...

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COM 204 September 17, 2009 Rhetoric—the strategic use of symbols Basis for communication studies Inseparable from “substance” Reflects specific choices toward a specific audience and purpose Almost any text can be considered “rhetorical” Brief history of ancient rhetoric Sophists o Wrote about their craft o Sold their services to the highest bid o Gorgias—most famous sophist Wrote about Helen of Troy Plato o Rhetoric is ridiculous and useless Aristotle o Rhetoric is fine o Wrote a textbook on how to use it well Cicero o Roman rhetorician o Believes 3 things are necessary for rhetoric Talent/intelligence Training Practice o 5 canons of rhetoric Invention Arrangement Style Memory Delivery Augustine o 1 st Christian writer o if use style, should be for purpose, not to be “fancy”
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Unformatted text preview: • Religion o Preserved ancient text o Importance on words and sacred texts Some rhetorical devices • Alliteration/assonance o Ex: Coca-Cola Classic Use of same sound • Irony o What you say is not really what you mean COM 204 September 17, 2009 o Lots of this in Swift’s “A Modest Proposal” o Sarcasm • Metaphor o Relation between two things o “Love is a Battlefield” • Metonymy o “The White House” • Chiasmus o A reversal in the order of words in two otherwise parallel phrases that creates new meaning Ex: “Ask not what your country can do for you, but what you can do for your country.” Ex: “Never let a fool kiss you, never let a kiss fool you.”...
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