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Unformatted text preview: All about the money Sponsorships, advertisers • Their stories make the news simply because they give money to local companies 2. David Manning White, 1950 The “Gate Keeper” study • There are a series of “gate keepers” • Each has the power to define what is or is not news • If the gate keeper rejects a story, “the work of all those who preceded him in reporting and transmitting the story is negated” • Decisions are o Highly subjective o Basone on experiences, attitudes, expectations of gate keeper • Event o Media has option to cover o Editor decides yes/no COM 204 8-Sep-09 o Reporter assigned, writes story o Editor reviews story o Story chosen, or not, as news...
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This note was uploaded on 04/11/2011 for the course COM 204 taught by Professor Staff during the Fall '08 term at Purdue.
- Fall '08