October_15

October_15 - COM 204 Qualitative Research Methods What kind...

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COM 204 Qualitative Research Methods 15-Oct-09 What kind of knowledge do qualitative researchers seek? Understanding of the lived experience of human beings” (Lindlof, 1995, p.4) o Lindlof, T.R. (1995). Qualitative communication research methods. Thousand Oaks, CA: Sage. Ex: finding out about a person by asking questions (what classes you taking, where you from, major, where you work) Primary goal of qualitative research o Understanding the qualities of human communication behavior The “’products’ (of qualitative research) are typically full of voices, stories, events, interpretations, hypotheses, and claims” (Lindlof, 1995, p. xi). Qualitative methods (research) include o Ethnography o Naturalistic inquiry—observation of people in real interactions o Case study o Conversation analysis o Narrative o Field study
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COM 204 Qualitative Research Methods 15-Oct-09 o Interpretive research—making arguments with qualitative research Methods studied in this unit
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October_15 - COM 204 Qualitative Research Methods What kind...

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