Noha El-BassiounyPage 2Lecture Outline :..:Outline1.Who am I?1.Biography2.Website (www.ethicsbasedmarketing.net)3.The American MRKT Association’s Code of Ethics (online on E-BM)2.What are you doing here?1.What is MRKT?2.Why MRKT?3.How is MRKT like in the Millennium?4.Careers in MRKT3.The Energy Exercise… ORA Pop Quiz!... 4.What are we going to do together?1.Course Rules2.Course Outline/Time plan3.Lectures are based on several books and readings (see outline)5.The Material for today1.Course Overview2.Course Outline
Noha El-BassiounyPage 3Lecture One“The Integrated Marketing Concept (IMC) enjoins marketers to integrate the various aspects of marketing in a strategic manner that provides the greatest valueto those they target while making allowancefor the conditionswithin which they operate” –(Brenkert, 2008: 53)What is MRKT? - HANDOUT
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