Project Guidelines

Project Guidelines - SOCIAL MARKETING PLANNING WORKSHEETS PHASE ONE STEP 1 PROVIDE BACKGROUND PURPOSE AND FOCUS FOR PLAN 1.1 Summarize key

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SOCIAL MARKETING PLANNING WORKSHEETS PHASE ONE STEP 1: PROVIDE BACKGROUND, PURPOSE, AND FOCUS FOR PLAN 1.1 Summarize key background information leading to the development of this plan (e.g. Decreased Salmon Populations) 1.2 What is the campaign purpose, the intended impact (benefit)? (E.g. Protection of Salmon Habitats) 1.3 What is the campaign focus? (E. g. Residential Gardening Practices) STEP 2: CONDUCT A SITUATION ANALYSIS Internal Factors 2.1 What internal strengths will your plan maximize? (e.g., resources, expertise, management support, internal publics, current alliances and partnerships, distribution channels) 2.2 What internal weakness will your plan minimize? (e.g., resources, expertise, management support, internal publics, current alliances and partnerships, distribution channels) External Forces 2.3 What external opportunities will your plan take advantage of? (e.g., external publics and cultural, technological, demographic, natural, economic, and political/legal forces) 2.4 What external threats will your plan prepare for? (e.g., external publics and cultural, technological, demographic, natural, economic, and political/ legal forces) Prior and Similar Efforts 2.5 What findings from prior and similar efforts are noteworthy, those of yours and others? STEP 3: SELECT TARGET AUDIENCES
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3.1 Describe the primary target audiences for your program/campaign in terms of size, problem incidence and severity, and relevant variables, including demographics, psychographics, geographics, behaviors, and/or stages of change: 3.2 If you have additional important target audiences that you will need to influence as
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This note was uploaded on 04/08/2011 for the course MGMT 401 taught by Professor Mohamed during the Spring '11 term at Manor.

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Project Guidelines - SOCIAL MARKETING PLANNING WORKSHEETS PHASE ONE STEP 1 PROVIDE BACKGROUND PURPOSE AND FOCUS FOR PLAN 1.1 Summarize key

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