Project Guidelines

Project Guidelines - a Secondary target audience Positive...

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Social Marketing Campaign 
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Background information leading to the development of the plan Ex. High consumption rates in Egypt a Purpose of the campaign (benefit) Ex. Reduce consumption rate by educating people a Focus: Educate low standard families in Egyptian slums
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SWOT analysis: Internal Factors (strengths and weaknesses) External Factors (opportunities and threats) a At least one similar successful effort.
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Identify your primary target audience (demographics, psychographics, geographic…etc)
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Unformatted text preview: a Secondary target audience Positive behavioral change to be influenced over your target audience a Knowledge objective (rational facts in order to act) a Belief objective a Measurable and quantifiable goals (benchmarks: average duration to reduce consumption in slums by 40% within 2 years) Groups of 3-5 students (WITHIN THE SAME TUTORIAL) Proposal of your chosen option Phase one deadline: April 20 th , 2011...
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This note was uploaded on 04/08/2011 for the course MGMT 401 taught by Professor Mohamed during the Spring '11 term at Manor.

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Project Guidelines - a Secondary target audience Positive...

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