mkt317ch7musicians

mkt317ch7musicians - Caroline Abbott MKT H317: Professor...

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Caroline Abbott MKT H317: Professor Jeremiah Mee Chapter 7: Musician’s Questions 10 March, 2011 1. Talk about Direct-to-Site Marketing (in your own words) and compare/contrast with Email Marketing Email marketing arrives in the inbox or junk mail folders and be from subscriptions or sale of information between companies. It can be unwanted, and people have the option to unsubscribe and open or read the mail, though signing up to one site may provoke a flood of similar yet unrequested material. Direct-to-site pops up and shouts at the browser in a visual array of pictures, words, and possibly even a video or song. It may be unsolicited though can benefit the browser and attract them enough to want to click on the ad if the content interests them. (Tailored suits to a man about to be married). 2. Find a site that you use frequently (not Facebook, Myspace, Youtube, or Twitter). Explain and discuss what you see. What attracts your attention? What do you see that would make you click on an ad (Click Through Marketing)? Metalunderground.com A visually dark site with black, dark blue, and white color theme. It
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mkt317ch7musicians - Caroline Abbott MKT H317: Professor...

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