mcdonaldstokyo

mcdonaldstokyo - I agree to an extent that McDonalds is...

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Sean McSoley Globalization Photo This photograph is taken in Tokyo of a McDonalds. Despite this McDonalds doing great business in Japan, McDonalds is actually an American company. This company has spread itself all over the world, constantly searching for new prosperous markets in which to introduce their product. They produce burgers, but each new market McDonalds enters, they adapt to the new culture that they are entering. For instance, in Japan, they serve octopus burgers instead of hamburgers. In India, serving beef would be unheard of, therefore they adapt their menu to meet cultural expectations. People will argue that this spread of business through globalization affects cultures and can even destroy other cultures.
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Unformatted text preview: I agree to an extent that McDonalds is generally different than most of the food that would be served in Japan, but they do adapt their menu to meet the expectations of their customers. In doing this, McDonalds adapts to each culture it enters, instead of destroying culture they Sean McSoley Globalization Photo simply adapt to it, becoming a part of each culture. If McDonalds were to go against a culture and sell things that werent acceptable in that culture, people would not buy it anyway and the store would go out of business. So instead of destroying culture, McDonalds has learned to adapt to cultures and become part of them....
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This note was uploaded on 04/08/2011 for the course MKT 350 taught by Professor Hannah during the Spring '11 term at Suffolk.

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mcdonaldstokyo - I agree to an extent that McDonalds is...

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