This preview shows page 1. Sign up to view the full content.
Unformatted text preview: CHAPTER 4 PERCEPTION AND INDIVIDUAL DECISION MAKING After studying this chapter, you should be able to:
1. 2. 3. 4. 5. Explain how two people can see the same thing and interpret it differently. List three determinants of attribution. Describe how shortcuts can assist in or distort our judgment of others. Explain how perception affects the decision making model. Outline the six steps in the rational decision making model. After studying this chapter, you should be able to:
1. 2. 3. 4. Describe the actions of the boundedly rational decision maker. List and explain the common decision biases or errors. Identify the conditions in which individuals are most likely to use intuition in decision making. Contrast the three ethical decision criteria. Perception A process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. The world as it is perceived is the world that is behaviorally important. Attribution Theory Suggests that when we observe an individual’s behavior, we attempt to determine whether it was internally or externally caused • Internally – believed to be under the persona...
View Full Document
- Spring '11