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Unformatted text preview: Is this PSA the caption SMOKING WILL SEROUSLY DAMAGE THE HEALTH OF YOUR UNBORN CHILD FOR THEIR SAKE STOP TODAY! is straight to the point and exact on the message this announcement wants to make public. The capitalized letters makes the message stand out and really shout the message that smoking is harmful to an unborn child. The STOP TODAY is also in red which is a color frequently used in ads to make it more noticeable. These strategies in this PSA are very effective as it makes it seem like it is demanding people to stop smoking. This somewhat aggressive tone reveals how this issue should not be taken lightly as smoking while pregnant puts the life of an unborn child in grave danger. http://www.babychums.com/2009/11/smoking-during-pregnancy-linked-to-behavioral-problems-in-children/...
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- Spring '08