2-Strategic - resources – Broad actions Mission Examples Mission Examples • To provide quality products or services in the most friendly manner

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Strategic Management Strategic Management Process Process Dr. Nguyen Kiem Than Dr. Nguyen Kiem Than
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Values Values Value to whom? Customers who pay Community, Society Country The World Ourselves, our family What constitutes value? Satisfaction of a need Happiness Peace of mind Examples: Quality, safety, reliability, trust, low cost, health…
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Vision Vision Visualization, a picture in our mind, to “see” Very broad, very long term, quasi permanent objective. Our desire to bring about a new environment How do we see the world, the country? Better standard of living for world population Bill Gate “saw” every home with a PC How do we see our position within it? Being a prosperous independent company Being a member of a larger organization, a wider network
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Mission Mission Overarching Strategy Our commitment to provide value to… How do we propose to serve? To realize our vision? “We” include our group, our company, our team, ourselves By “doing” certain things which require
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Unformatted text preview: resources – Broad actions Mission Examples Mission Examples • To provide quality products or services in the most friendly manner, at lowest cost • Bill Gate chose the “Software” route to make his vision become reality External Environment External Environment • Value – Vision – Mission are the reasons why we exist • Foundation on which long term objectives and strategies are built • Need to be consistent with what is “out there” • Reality of the world is constantly changing Strategic Management Needs Strategic Management Needs • Need to formulate clear Value-Vision-Mission and clear objectives and strategies and communicate to stakeholders to gain trust and support • Without trust and support, the corporation would not exist nor grow nor prosper • Once the company moves forward, strategic management is a tool to align all stakeholders participation in the same direction...
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This note was uploaded on 04/10/2011 for the course STRATEGY SM2011 taught by Professor Hoangduong during the Summer '11 term at American InterContinental University Illinois.

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2-Strategic - resources – Broad actions Mission Examples Mission Examples • To provide quality products or services in the most friendly manner

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