Delta-Northwest Merger - WSJ

Delta-Northwest Merger - WSJ - Ask a GVSU librarian | GVSU...

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Help GVSU Library Databases | GVSU Library Catalog | Ask a GVSU librarian | Basic Advanced Topics Browse Publications My Research 0 marked items Databases selected: Multiple databases. .. Other available formats: Abstract Find more documents like this: Subjects: Airline industry Industrywide conditions Expansion Consolidation More options ↓ Search Clear Full Text (1184 words) Document View « Back to Results < Previous Document 57 of 159 Next > Print | Email | Copy link | Cite this | Mark Document Translate document from: Corporate News: Delta, Northwest Agree to Merge; May Start Trend Susan Carey , Paulo Prada . Wall Street Journal . (Eastern edition). New York, N.Y.: Apr 15, 2008 . pg. B.1 Abstract (Summary) The transaction is expected to unleash a wave of consolidation as U.S. carriers try to bulk up through mergers to endure deteriorating industry conditions caused by record fuel prices, the weakening economy and the credit crunch. The thinking is that fewer, larger airlines will enjoy better pricing power, be able to cut marginal routes and seats, and expand their international reach to attract high-yielding business travelers and increase revenue. » Jump to indexing (document details) copyright owner. Further reproduction or distribution is prohibited without permission. Delta Air Lines Inc. and Northwest Airlines Corp., after three months of twists and turns, agreed to merge in a deal that would create the world's largest airline by traffic -- if the agreement can pass regulatory muster and overcome potentially serious employee resistance. The transaction is expected to unleash a wave of consolidation as U.S. carriers try to bulk up through mergers to endure deteriorating industry conditions caused by record fuel prices, the weakening economy and the credit crunch. The thinking is that fewer, larger airlines will enjoy better pricing power, be able to cut marginal routes and seats, and expand their international reach to attract high-yielding business travelers and increase revenue. In theory, consolidation also would help domestic carriers vie with deep-pocketed foreign carriers that have expanded rapidly with new aircraft. UAL Corp.'s United Airlines, a longtime proponent of consolidation, is expected
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This note was uploaded on 04/12/2011 for the course MKT 352 taught by Professor Cowart during the Fall '11 term at Grand Valley State University.

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Delta-Northwest Merger - WSJ - Ask a GVSU librarian | GVSU...

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