Team Exercise - Business-Level Strategies

Team Exercise - Business-Level Strategies - 4. Based on...

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Cost Advantage Uniqueness Competitive Advantage Broad Target Narrow Target Competitive Scope
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Fast Food Industry 1. Plot McDonalds, Starbucks, and Burger King on the chart on the back of the page. Include two circles for each firm indicating where they have been traditionally and where they are heading. 2. What is the focus of each of the three firms (if any)? 3. What is the uniqueness of each of the three firms (if any)?
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Unformatted text preview: 4. Based on their positioning on the chart, which firm is likely to be the most successful? 5. Which differentiation pitfalls (if any) does Starbucks appear to heading for? 6. Which focused pitfalls (if any) does Starbucks appear to heading for? 7. What evidence of low-cost strategy is there for McDonalds and Starbucks?...
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This note was uploaded on 04/12/2011 for the course MKT 352 taught by Professor Cowart during the Fall '11 term at Grand Valley State.

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Team Exercise - Business-Level Strategies - 4. Based on...

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