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Unformatted text preview: 4. Based on their positioning on the chart, which firm is likely to be the most successful? 5. Which differentiation pitfalls (if any) does Starbucks appear to heading for? 6. Which focused pitfalls (if any) does Starbucks appear to heading for? 7. What evidence of low-cost strategy is there for McDonalds and Starbucks?...
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This note was uploaded on 04/12/2011 for the course MKT 352 taught by Professor Cowart during the Fall '11 term at Grand Valley State.
- Fall '11