Strategic Plan - Description with Table Examples - MGT 495 (Adam Stoll's conflicted copy 2011-03-25)

Strategic Plan - Description with Table Examples - MGT 495 (Adam Stoll's conflicted copy 2011-03-25)

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Goals Plants Contract Manufacturing Needs Finance Plans Product Prices Product Advertising Production Item Costs NOTE Features cast $6 per unit and should be reflected in your price. NOTE You are limited to two products per region. Therefore, you cannot sell Tech 1,2,3 in the same region. 12,090 is initial demand. Annual market growth of 15% 7,224 is initial demand. Annual market growth of 5% 10,434 is initial demand. Annual market growth of 10% en go to the Demand page and enter the anticipated market share, then go to the production page and allocate a part of your production to the n st using the same method described for getting the production cost. Just add the quantity you want to contract and it will give you the cost per un 7,224 is initial demand. Annual market growth of 5% NOTE The logistic unit costs include transportation and tariff costs and are given on the market conditions page. These are the items that will have transportation and tariff expenses Simulation Strategy Plan 1. MARKET RESEARCH a. Based on data from the practice round, how much is an additional feature worth to the customer? (1 paragraph and Tables) b. Based on data from the practice round, how valuable is advertising? (1 paragraph and Tables) 2. BUSINESS STRATEGY (2 paragraphs) a. Choose one of the four business-level strategies (e.g. Cost Leadership, Focused Differentiation,. . .) If you chose a focus strategy, what is your focus? If you chose a differentiation strategy, what is the means by which you will differentiate your product? If you chose cost leadership, how will you achieve cost leadership? b. How did your market research in the question 1 shape your selection and execution of your strategy? 3. BUSINESS FUNCTION PLAN a. Marketing plans to support your chosen business strategy for the first four rounds. i.
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Strategic Plan - Description with Table Examples - MGT 495 (Adam Stoll's conflicted copy 2011-03-25)

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