Review Guide1 - Spatial Time Information Values and...

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Review Guide Assessment 1: Marketing Principles The following is provided to assist you in preparing for the first assessment. This guide is intended to be complete; however, unplanned deviations may occur. Focusing on the following should provide adequate preparation for the assessment. The assessment style will be objective and will include multiple choice questions only. Highlighted items are more important than non-high lighted items. Chapters covered on this test will be: 1,2, 3 and 9. Utility and Marketing: (Form and Task: Production) (Time, Place, and Possession: Marketing) Discrepancy of Quantity Discrepancy of Quality Separation of Supply Sector and Demand Sector:
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Unformatted text preview: Spatial, Time, Information, Values, and Ownership Era’s of Marketing Thought : Simple Trade, Production , Sales, Marketing, Relationship The Marketing Concept = Consumer Orientation = Marketing Orientation Marketing Mix: 4 P’s: Product, Price, Promotion, and Place. Marketing Strategy: Marketing Mix + Target Market. AIDA Strategy Model: Attention (Awareness), Interest (Benefits), Desire (Motivation), and Action (Purchase) Market Segmentation : Targeting distinct markets. Product Differentiation: Positioning products to appeal to distinct consumer groups because of product uniqueness. Homogeneous Markets vs. Heterogeneous Markets....
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