Review Guide1

Review Guide1 - Spatial, Time, Information, Values, and...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Review Guide Assessment 1: Marketing Principles The following is provided to assist you in preparing for the first assessment. This guide is intended to be complete; however, unplanned deviations may occur. Focusing on the following should provide adequate preparation for the assessment. The assessment style will be objective and will include multiple choice questions only. Highlighted items are more important than non-high lighted items. Chapters covered on this test will be: 1,2, 3 and 9. Utility and Marketing: (Form and Task: Production) (Time, Place, and Possession: Marketing) Discrepancy of Quantity Discrepancy of Quality Separation of Supply Sector and Demand Sector:
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Spatial, Time, Information, Values, and Ownership Era’s of Marketing Thought : Simple Trade, Production , Sales, Marketing, Relationship The Marketing Concept = Consumer Orientation = Marketing Orientation Marketing Mix: 4 P’s: Product, Price, Promotion, and Place. Marketing Strategy: Marketing Mix + Target Market. AIDA Strategy Model: Attention (Awareness), Interest (Benefits), Desire (Motivation), and Action (Purchase) Market Segmentation : Targeting distinct markets. Product Differentiation: Positioning products to appeal to distinct consumer groups because of product uniqueness. Homogeneous Markets vs. Heterogeneous Markets....
View Full Document

This note was uploaded on 04/13/2011 for the course MKTG 3433 taught by Professor Staff during the Spring '11 term at Arkansas.

Ask a homework question - tutors are online