This preview shows page 1. Sign up to view the full content.
Unformatted text preview: Spatial, Time, Information, Values, and Ownership Era’s of Marketing Thought : Simple Trade, Production , Sales, Marketing, Relationship The Marketing Concept = Consumer Orientation = Marketing Orientation Marketing Mix: 4 P’s: Product, Price, Promotion, and Place. Marketing Strategy: Marketing Mix + Target Market. AIDA Strategy Model: Attention (Awareness), Interest (Benefits), Desire (Motivation), and Action (Purchase) Market Segmentation : Targeting distinct markets. Product Differentiation: Positioning products to appeal to distinct consumer groups because of product uniqueness. Homogeneous Markets vs. Heterogeneous Markets....
View Full Document
This note was uploaded on 04/13/2011 for the course MKTG 3433 taught by Professor Staff during the Spring '11 term at Arkansas.
- Spring '11