Review Guide 2 SPRING 2011(1)

Review Guide 2 - Review Guide Assessment 2 Marketing Strategy The following is provided to assist you in preparing for the second assessment This

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Review Guide Assessment 2: Marketing Strategy The following is provided to assist you in preparing for the second assessment. This guide is intended to be complete; however, unplanned deviations may occur. Focusing on the following should provide adequate preparation for the assessment. The assessment style will be objective and will include multiple choice questions only. Highlighted items are more important than non-high lighted items. A review session is scheduled for Sunday, March 13, in BA 202 from 4:00-6:00PM. Attendance is voluntary. PRIOR CONTENT KNOWLEDGE THAT IS HELPFUL Utility and Marketing: (Form and Task: Production) (Time, Place, and Possession: Marketing) Discrepancy of Quantity Discrepancy of Quality The Marketing Concept = Consumer Orientation = Marketing Orientation Marketing Mix: 4 P’s: Product, Price, Promotion, and Place. Marketing Strategy: Marketing Mix + Target Market. Market Segmentation:
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This note was uploaded on 04/13/2011 for the course MKTG 3433 taught by Professor Staff during the Spring '11 term at Arkansas.

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