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Class2MediaAndComm

Class2MediaAndComm - Media and Society Media What is...

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Media and Society Media and Society : What is communication?
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The syllabus: There are three, non-cumulative exams three, non-cumulative exams . There are two shorter assignments two shorter assignments . There are three papers three papers (5, 3 and 3 pages respectively). We will have at least three current three current events quizzes events quizzes . Subscribe to NYTimes.com , Philly.com and poynter.org to know what’s going on.
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More than three absences = failure for the course. Attendance will be taken on random days.
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College is about time management. good grades + fun = happiness
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Media is a business.
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So what? So what?
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Advertising dollars and quality journalism are directly connected.
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Media is changing.
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“I really don’t know whether we’ll be printing The Times in five years, and you know what? I don’t care.” - Arthur Ochs Sulzberger Jr, chairman of the New York Times Company.
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The way that we communicate has evolved.
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The way that we communicate has evolved. The business end of the deal is struggling to adapt.
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What is the Mass Media?
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A medium is a vehicle through which something is communicated.
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The mass media includes newspapers, magazines, television, radio, Internet, movies, books, etc.
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The process of getting messages to the audience is called mass communication .
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