Class18PR(1)

Class18PR(1) - The material from todays lecture will not be...

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The material from today’s The material from today’s lecture will not be on the test lecture will not be on the test Tuesday Tuesday . We need more time to discuss this stuff next week.
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Public Relations
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Public Relations! Public Relations!
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Public Relations! Public Relations! Sadly, we need to cover this stuff.
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Journalism is a business. Ick.
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Not all public relations people are evil.
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But some are.
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But some are. So be aware So be aware .
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What is public relations?
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PR is a management tool management tool for leaders leaders to establish beneficial beneficial relationships relationships with other leaders and groups leaders and groups .
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PR is a management tool management tool for leaders leaders to establish beneficial beneficial relationships relationships with other leaders and groups leaders and groups. Pretty harmless, right? Pretty harmless, right?
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But what do PR people do? Identify constituencies Identify constituencies (the public): what relationships need fostering? Evaluate relationships Evaluate relationships : what’s working? Design policies to improve those Design policies to improve those relationships relationships : how do you make the relationships mutually beneficial? Implement the policies Implement the policies : image building.
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Public relations is not not a mass media
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Public relations is not not a mass media They just use the mass media to transmit their messages.
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journalism. Say what?
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This note was uploaded on 04/11/2011 for the course COM 1111 taught by Professor Georgemiller during the Spring '11 term at Temple.

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Class18PR(1) - The material from todays lecture will not be...

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