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media_trends-ratings_primer__oct10

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Click to edit Master subtitle style Media & Organizational Management B.T.M.M. 1655 - Section 001 Tuesday & Thursday - 9:30am to 10:50am Tuttleman Learning Center - Room 101 Paul Gluck WELCOME!!!
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               TODAY’S GUEST    JOAN ERLE DIRECTOR OF  RESEARCH FOR  NBC 10 IN  PHILADELPHIA
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-  Where Has It Been/ Where Is It Going? -  How Do We Know What ‘They’ Like LOCAL MEDIA:
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THE HISTORY…
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LATE BOOMERS Current Age: 40’s ~ Grew Up With: ~ Remote Control ~ Color TV ~ Six TV Channels Your Generation Is The Media You Grew Up With EARLY BOOMERS Current Age: 50’s ~ Grew Up With: ~ 3 TV Networks (B&W) ~ Transistor Radio ~ Print ~ Newspap ers ~ Magazine s GEN X : Current Age: 30’s ~ Grew Up With: ~ Cable ~ VCRs ~ MTV (*) ~ 33 Channel s GEN Y : Current Age: Late Teens/Early 20’s ~ Grew Up With: ~ 100 TV Channels ~ DVD ~ Internet: ~ Social Networking ~ Video Games ~ Media Portability: ~ Napster ~ Kazza ~ IPOD ~ Video Players
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•TV •DVR/TiVo •PC/Laptop •Video Games •Portable Music Player •Cell Phone •Newspapers/Magazines/Books “What Can’t You Live Without?” Generations: Attitudes Toward Media Technology
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“Can’t Live Without…” Respondents were asked to select two media from the list (%) Generations: Attitudes Toward Media Technology Source: NBC New Media Study. Base: M/F Age 15-54
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Click to edit Master subtitle style The Growth of Media Technology 1950’s 1960’s 1970’s 1980’s 1990’s Satellite
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Click to edit Master subtitle style 2000-10
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MEASURING THE USAGE OF ALL OF THAT STUFF…
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First: Find Out Who You Serve. The Philadelphia DMA Counties County of residence: Percent Of Total DMA Atlantic, NJ 3.5% Burlington, NJ 5.8% Camden, NJ 6.5% Cape May, NJ 1.3% Cumberland, NJ 2.0% Gloucester, NJ 3.7% Mercer, NJ 4.7% Salem, NJ 1.0% Berks, PA 5.2% Bucks, PA 8.1% Chester, PA 6.3% Delaware, PA 7.0% Lehigh, PA 4.4% Montgomery, PA 10.0% Northampton, PA 3.9% Philadelphia, PA 18.0% Kent, DE 2.0% New Castle, DE 6.6%
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Next: Find Out What Research Resources Are Available: ü  Nielsen audience viewing data Ø  Daily “overnight” reports Ø
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