StOC2112 CH9 & 10 Spring 2011

StOC2112 CH9 & 10 Spring 2011 - StOC 2112 StOC...

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StOC 2112 StOC 2112
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Preview Preview CH 9: Cultural Premises Cultural images and myths Cultural parables Value systems CH 10: Nonverbal Premises Exam Prep Group Assignment
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Cultural Patterns The “socially transmitted values, beliefs, institutions, behavioral patterns, and all other products and thought patterns of a society” ( American Heritage Dictionary , 1985). A common persuasive premise 3
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Cultural Patterns: Two Main Manifestations Cultural images and myths - real or imagined narratives that illustrate a society's values Value systems - the hierarchical network of beliefs and values that typify a culture 4
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Cultural Images and Myths The Wisdom of the Rustic – premise that no matter how devious the opposition, the simple common sense wisdom of the backwoods hero or heroine wins out. The Coming of a Messiah – The belief of being rescued from the chaos and danger by some great leader who can turn things around. 5
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More Cultural Images and Myths The Presence of Conspiracy – the belief that when we face enormous problems the only plausible explanation is that a powerful and conspiratorial group must be behind them. The Eternal Return – a return to a time in history when things were pure. 6
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Cultural Images and Myths The Possibility of Success – reflects the power of our hopes for the American dream of success.
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StOC2112 CH9 & 10 Spring 2011 - StOC 2112 StOC...

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