StOC2112 CH12 Spring 2011

StOC2112 CH12 Spring 2011 - StOC 2112 StOC CH 12 Becoming...

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StOC 2112 StOC 2112
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Preview Preview CH 12: Becoming an Effective Persuader Crafting a Persuasive Presentation Common Persuasive Strategies Persuasive Speaking Assignment
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Crafting a Persuasive  Presentation
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Audience Analysis
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Audience Analysis Creating a profile of the  individuals gathered  for a presentation
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Central Assumption of Audience  Analysis The more specific information you  have about your audience the  better you can tailor your  persuasive act to their  needs
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Benefits of Audience Analysis  Advantage to the  presenter  : Reduced chance of poor performance Increased sensitivity to audiences Increased confidence level
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Benefits of Audience Analysis Advantage to  audience : Better comprehension of information Increased interest in topic Ability to act from the perception of an    informed opinion
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3 Core Concerns to Audience  Analysis Needs  of your audience Types  of people who comprise your  audience Situational details  your presentation e.g., genre of speech, location, logistics,  etc.
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Consider Your Audience Create a  demographic   profile Statistical data relative to your audience  members’ background Who will be your audience members be? Where do they live?  What do they do for a living? Create a  psychographic   profile Key attitudes, ideologies, values, and beliefs of  your audience What are the audience's values (ideas about right  & wrong)  What are the audience's beliefs (ideas about true  & false)  What does this audience like? What does this audience dislike?
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Two Main Audience Types Supportive Requires a  unifying   style  that reinforces  shared beliefs and values Hostile Requires a  pragmatic   style  that can  convince neutral or opposition listeners to  change minds
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Proof Chapter 12
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What Is Proof? Evidence connected through reasoning that is used to persuade Evidence: Information used to support claims Reasoning: The means through which people comprehend differences between opposing claims 13
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Sources of Proof Direct Experience Dramatic Evidence Narratives
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