Study guide Exam 1

Study guide Exam 1 - STRC 2112 Persuasion Temple University...

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STRC 2112 Persuasion Temple University EXAM 1 Review Sheet Time: 1:20 multiple choice questions and true and false I will provide scantrons Worth 60p (each question worth 1 point) CH’s 1,3,4,5,6 General Advice DO: Focus on my pp slides first (the majority of questions will come from there) Know key terms of each chapter and the scholars to which they are attributed Try to be able to answer the various learning goals at the beginning of each chapter Be able to apply concepts to concrete examples DO NOT: Worry about dates and times in general Worry about numerical facts (e.g., average person watches 22,000 hours of TV by college) Worry about the specific examples used in each chapter Be able to define and provide examples of the following terms: CH 1 Definition of Persuasion Other forms of Influence (e.g., coercion) Doublespeak Rank Model 7 faces of Persuasion Communication model (e.g., sender, receiver, message) Criterion for Responsible Persuasion CH3 Aristotle Enthymeme Artistic (ethos, pathos, logos) and inartistic proofs Three persuasive contexts Topoi Plato GOOD LUCK ON THE EXAM!
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Dialectic Syllogism Quintillian Character Scott’s Epistemic Theory Fisher’s narrative Theory Narrative Coherence and Fidelity Cicero’s 5 Cannons Burke’s Pentad Invitational Rhetoric Power oriented Perspectives Woman’s movement Environmental Marxist CH 4 Variable-analytic approach Credibility Inoculation Effect Sleeper Effect Fear Appeals Biased-Information Processing Elaboration Likelihood Model Shock Tactics Yale Model of Attitude Change Theory of Reasoned Action Compliance Gaining Social Judgment Theory Face Threats Decoy Effects and Anchor Effects Symbols GOOD LUCK ON THE EXAM!
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Denotative and Connotative Meaning Map and Territory Signal response Extensional devices Semiotic analysis Burke Pentad Guilt 3 Dimensions of Language (i.e., thematic, semantic, semiotic) God, Devil, and Charismatic terms Metaphor (e.g., archetypal, tenor, ) Speaking styles (e.g., unifying and pragmatic) Ambiguity Rhetorical figures Sample Questions 1. Doublespeak is the opposite of straightforward language. True or False? 2. Neil Postman believes that television commercials are the most persuasive source of information to today’s youth. True or False? 3. Propaganda is most likely to occur only during wartime. True or False? 4.
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This note was uploaded on 04/11/2011 for the course STRCC 2112 taught by Professor Joshhanan during the Spring '11 term at Temple.

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Study guide Exam 1 - STRC 2112 Persuasion Temple University...

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