Study guide Exam 2

Study guide Exam 2 - STRC 2112 Persuasion Temple University...

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STRC 2112 Persuasion Temple University EXAM 2 Review Sheet Time: 1:20 multiple choice questions and true and false I will provide scantrons Worth 65p (each question worth 1 point) Make good use of handouts and PowerPoint slides. General Advice DO: Focus on my pp slides first (the majority of questions will come from there) Know key terms of each chapter and the scholars to which they are attributed Try to be able to answer the various learning goals at the beginning of each chapter Be able to apply concepts to concrete examples DO NOT: Worry about dates and times in general Worry about numerical facts (e.g., average person watches 22,000 hours of TV by college) Worry about the specific examples used in each chapter Be able to define and provide examples of the following terms: CH 7 Packard’s Compelling Needs Feig’s hot buttons Maslow’s Hierarchy of needs Common Emotions Targeted in Persuasion The function of Attitudes Cognitive Dissonance Sources of Dissonance and Consonance CH 8 Types of Evidence GOOD LUCK ON THE EXAM!
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Common Types of Reasoning Common fallacies in persuasion Logical Syllogisms (three main types) Toulmin model (and its various components) CH 9 Common Cultural Images and Myths Reich’s Cultural Parables Gender Myths Image and Charisma (in relationship to cultural credibility) Common Components of the American Value System CH 10 The three classes on Non-Verbal Appeals (see PP slides) The Different Non-Verbal Channels of Communication (e.g., know formal terms like proxemics and chronomics) Gender Differences in Non-verbal’s Dialect Sample Questions 1. The Greeks and Romans considered pathos—their equivalent for our terms “emotional appeals” or “process premises”—to be aimed at the logical rather than the non-logical part of human motivation. True or False? 2. The ad for Marriott Suites that shows an ethnic business woman enjoying a cup of coffee is an appeal to Packard’s need for __________. a. roots b. emotional security c. ego gratification GOOD LUCK ON THE EXAM!
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d. reassurance of worth e. immortality 3. The McDonald’s ads that said “You Deserve a Break Today—at McDonald’s” were appealing to Packard’s need for __________. a. roots b. emotional security c. ego gratification d. reassurance of worth e. immortality 4. Weak needs on Maslow’s hierarchy (such as those for self-actualization) do not emerge until all other lower or stronger needs are satisfied. True or False? 5. Those who were in college during the years of protest against the Vietnam War and for Civil Rights (the 60s and 70s), tended to worry about being drafted, sent to war, and being killed or wounded. This fear reflected the __________ level of Maslow’s hierarchy. a.
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Study guide Exam 2 - STRC 2112 Persuasion Temple University...

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