The Apple Inc - SWOT analysis 1 Running Head SWOT analysis...

Info icon This preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
SWOT analysis 1 Running Head: SWOT analysis for Apple Inc. SWOT analysis for Apple Inc. Leslie Morales MGT680-1101B-14 Strategic Management Dr. Kimberly Bennett March 31, 2011
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
SWOT analysis 2 Abstract SWOT analysis studies the company’s strategic position and business environment, it provides an evaluation of the internal and external potential and limitations, it is the vital resource for any company’s records and information. James M. Higgins (1995) states “Innovation is the secret to competitive advantage in today's rapidly changing environment”. Apple takes on the design, advancement and promotion of Macs, iPods, iPhones, iPads and professional software. Apple Inc. has been around since 1977, the company has accomplished great success, by being innovative and determined. There is no way of knowing what will happen to Apple Inc. in the upcoming future, but a SWOT analysis, which measures the strengths, weaknesses, opportunities, and threats to a business, can help our company propose strategies to take advantage of their vulnerabilities to increase our company's market share.
Image of page 2
SWOT analysis 3 SWOT analysis for Apple Inc. Apple inc. is a successful corporation with a very well-known name. They have established themselves by designing and fabricating computers, cell phones, music players, software, and applications in the IT industry. The company has many operations in America, Europe, Japan and Asia-Pacific, and earns more than half of there sales from their operations outside of the US (Hoover.com, 2011). The corporation’s most important segments are Consumer electronics, PC, and PC software. The SWOT analysis of the company is given below: Strengths Apple’s iPod sales boosted the company’s earnings. IPod allows Apple Inc. to access new sectors that purchase other items of the Apple brand. The Apple notebook sales are high also, and each sale represents a large input to the company’s earnings. Apple has proven it to their competitors and themselves that they are one of the best IT brands in the IT industry, establishing faithful and passionate consumers that support the brand. Apple not only has loyal customers, but when they recruit new customers, they retain them. There products are simple to use with a sleek design, well-known brand, dependable, reasonably priced, high market share. Steve Jobs CEO of Apple Inc. is known to be a visionaire and compelling, his products may not create the market, however his product sets great values for the market.
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
SWOT analysis 4 According to Fortune Magazine, for three consecutive years Apple was one of the most admire corporation in the U.S and in the globe (2011).
Image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern