Culture(1) - Culture Introduction Folk or Traditional...

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Culture Introduction Folk or Traditional Culture Popular Culture Media Landscape Environment Aspects of Culture Food Ritual Sports Clothing
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Cultural Change Innovation - cultural change from within a society is caused by innovation. Diffusion - this is cultural change caused by contact with other cultures. Different types of diffusion include Relocation and Expansion (Contagious and Hierarchical).
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Folk or Traditional Culture Traditional culture is by definition slow to change, local, and dominated by very homogeneous traits (dress styles/ lifestyle/ occupation/ religion/language etc.) Traditional culture has anonymous origins and diffuses through relocation. Traditional culture is transmitted from one generation to the next through a process called oral tradition. Oral tradition is undermined when a culture is exposed to popular culture influences (particularly the mass media). Reading : Section 4.1
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Aborigine painters & Coke – Tisserande, Australia
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Pizza Hut – Jeddah, Saudi Arabia
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OshKosh B’Gosh – Jeddah, Saudi Arabia
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Globalization – international branding – Marlboro boxes in the souk, Kairouan, Tunisia
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Responses to Popular culture Isolation from Popular culture. The Amish are amongst the best examples of this strategy. No electricity, community schools, limits impact of popular culture. Many governments
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Culture(1) - Culture Introduction Folk or Traditional...

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