S7_Best_Flavour_Answer

S7_Best_Flavour_Answer - Session 7, Best Flavour Snacks,...

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Session 7, Best Flavour Snacks, Answer Guide A) What is a decision support system? Provide another example of how BFL might use a DSS. Which aspect of the CHO framework does using a DSS address? Why? Definition: Text, p. 37: Provide access to data and analysis tools. An example of how BFL might use a DSS One of the following (or other valid answer – many possible answers here). For a full mark the purpose should be described: - use profitability data by store to decide which stores require more shelf space (this addresses the challenge because it is reacting to a problem; could also be viewed as addressing the opportunity of increased self space) - analyze profits for each different type of product sold to determine which are selling better to help project where sales emphasis should go (this addresses the opportunity because it is forward looking) - analyze sales trends by store to help identify which stores require additional marketing support (this addresses the opportunity because it is forward looking) B) Describe five other types of information systems that BFL could use or develop to respond to opportunities and competition in the food industry. For each type of
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S7_Best_Flavour_Answer - Session 7, Best Flavour Snacks,...

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