S7_Best_Flavour_Question

S7_Best_Flavour_Question - months just to pinpoint the...

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Session7, Best Flavour Snacks Recently, Best Flavour Snacks (BFL) had been experiencing slumping sales in Vancouver and Victoria. CEO Bob Smart used a new decision support system (DSS) to analyze data from B.C. stores and quickly isolated the cause. A competitor had introduced new low-fat white corn tortilla chips that were stealing shelf space from BFL’s traditional tortilla chips. BFL had a new white corn version on the shelves within three months and won back market share. Two years ago it might have taken three
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Unformatted text preview: months just to pinpoint the problem. Required: A) What is a decision support system? Provide another example of how BFL might use a DSS. B) Describe five other types of information systems that BFL could use or develop to respond to opportunities and competition in the food industry. For each type of information system, give an example of how BFL would use the system. C) BFL recently found that there were errors in the reports that described sales patterns. What might some of the causes be for these errors?...
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