AGEC 3413- HOMEWORK 4

AGEC 3413- HOMEWORK 4 - AGEC 3413 - Fall 2010 - Homework 4...

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New Company Advertising-Mix Problem AGEC 3413 - Fall 2010 - Homework 4 - Original Problem TV Spots Magazine Ads SS Ads Exposures per Ad 700 400 300 (thousands) Budget Cost per Ad ($thousands) Budget Spent Available Ad Budget 150 75 50 1,000 <= 1,000 Planning Budget 50 15 20 250 <= 250 Max TV Spots Max TV Spots 1 0 0 1 <= 5 Min TV Spots Min TV Spots 1 0 0 1 >= 1 Total Exposures TV Spots Magazine Ads SS Ads (thousands) Number of Ads 1.0 9.3 3.0 5,333 A B C D E F G H I 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
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New Company Advertising-Mix Problem AGEC 3413 - Fall 2010 - Homework 4 - Option 1 TV Spots Magazine Ads SS Ads PR ads CRR ads Exposures per Ad 700 400 300 400 600 (thousands) Budget Cost per Ad ($thousands) Budget Spent Available Ad Budget 150 75 50 25 35 1,000 <= 1,000 Planning Budget 50 15 20 40 40 250 <= 250 Max TV Spots Max TV Spots 1 0 0 0 0 1 <= 5 Min TV Spots Min TV Spots 1 0 0 0 0 1 >= 1 Max PR Spots Max PR Spots 0 0 0 1 0 0 <= 6 Max CRR Spots Max CRR Spots 0 0 0 0 1 1 <= 4 Total Exposures TV Spots Magazine Ads SS Ads PR ads CRR ads (thousands) Number of Ads 1.0 10.9 0.0 0.0 0.9 5,609 A B C D E F G H I J K 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
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New Company Advertising-Mix Problem
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Unformatted text preview: AGEC 3413 - Fall 2010 - Homework 4 - Option 2 TV Spots Magazine Ads SS Ads PR ads CRR ads LSU FB ad Exposures per Ad 700 400 300 400 600 750 (thousands) Budget Cost per Ad ($thousands) Budget Spent Available Ad Budget 150 75 50 25 35 45 1,000 &lt;= 1,000 Planning Budget 50 15 20 40 40 40 250 &lt;= 250 Max TV Spots Max TV Spots 1 1 &lt;= 5 Min TV Spots Min TV Spots 1 1 &gt;= 1 Max PR Spots Max PR Spots 1 &lt;= 6 Max CRR Spots Max CRR Spots 1 &lt;= 4 Max LSU FB Spots Max LSU FB Spots 1 1 &lt;= 1 Total Exposures TV Spots Magazine Ads SS Ads PR ads CRR ads LSU FB ads (thousands) Number of Ads 1.0 10.8 0.0 0.0 0.0 1.0 5,727 A B C D E F G H I J K L 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29...
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This note was uploaded on 04/11/2011 for the course AGEC 3413 taught by Professor Kennedy during the Fall '08 term at LSU.

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AGEC 3413- HOMEWORK 4 - AGEC 3413 - Fall 2010 - Homework 4...

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