M1-FULL - Marketing Principles and Processes Module 1 What...

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Marketing Principles and Processes M odule 1 What is Marke ti ng? This is all we have. All we will ever have. Spaceship Earth. Using her resources the best ways we can today and tomorrow is our sacred responsibility. The answer is ever better innovation and the diffusion of new products and services that better use human labor and scarce resources, and do not destroy the Commons : our common air, common water, common values and the common good. Marketing is responsible for this because it is the business discipline responsible for product innovation and the diffusion of innovation processes; innovation and diffusion of innovation that satisfies customers and creates profits, capital and prosperity. Marketing has been, is and always will be that important . Peter R. Dickson ©Backbone Press 2010
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