Unformatted text preview: have been improving each iPhone so it can do more things. This impact of coming up with new software has to cost millions of dollars however they are making up for that money spent by the number of consumers wanting the newest version of the iPhone. As they continue to keep out doing themselves they are making it harder to keep costs down on both sides. Meaning they either needs to keep their sales down on purchasing ideas or coming up with them on their own and buying products to better their software system and even their design of the product in questioning....
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- Spring '08
- Finance, new software, generation iPhone